--- title: Metafora & JBF Meeting Needs Between Shippers and 3PLs description: Metafora + JBF Consulting are partnering up to deliver smart TMS solutions across the shipper and 3PL world. image: https://blog.metafora.net/hubfs/Press%20Release%20Metafora%20+%20JBF%20Consulting.png --- [hello@psdtohubspot.com](mailTo:hello@psdtohubspot.com) [+91 8874569874](tel:+91%208874569874) Hours : Opens 10:00 AM To 07:00 PM [![MF_Logo_Only_1575+4167_RGB](https://blog.metafora.net/hubfs/MF_Logo_Only_1575+4167_RGB.png "MF_Logo_Only_1575+4167_RGB")](https://www.metafora.net) - Services - Technology Consulting - [Technology Strategy](https://metafora.net/services/technology-strategy/) - [Software Selection & Implementation](https://metafora.net/services/technology-consulting/software-selection-and-implementation/) - [Software Development](https://metafora.net/services/software-development/) - Tech-enabled Services - [Socket](https://metafora.net/services/tech-enabled-services/socket/) - [Training-as-a-Service: Sync](https://metafora.net/services/tech-enabled-services/training-as-a-service/) - [M&A Support](https://metafora.net/services/mergers-and-acquisitions/) - [Business Consulting](https://metafora.net/services/business-consulting/) - [Partners](https://metafora.net/partners/) - Company - [About Us](https://metafora.net/company/who-we-are/) - [Careers](https://metafora.net/careers/) - [News](https://blog.metafora.net/tag/press-releases) - [Blog](https://blog.metafora.net) - [Resources](https://metafora.net/downloadable-resources/) - [Contact Us](https://campaign.metafora.net/contact-us) ![Transforming Transportation](https://blog.metafora.net/hubfs/AdobeStock_246515233.jpeg "Transforming Transportation") ## Transforming **Supply Chain** CarrierDirect is on a mission to Transform Supply Chain and here-in you'll find documentation of that journey. 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Read More - [FreightTech](https://blog.metafora.net/topic/freighttech) - [Partnerships](https://blog.metafora.net/topic/partnerships) # [Metafora & JBF Meeting Needs Between Shippers and 3PLs](https://blog.metafora.net/metafora-jbf-consulting-partner-up) [Read More →](https://blog.metafora.net/metafora-jbf-consulting-partner-up) ### Categories ![Arrow](https://cdn2.hubspot.net/hub/3842749/hubfs/Pack-1%20Assets/Fold%20Arrow.png?width=13&height=8&name=Fold%20Arrow.png "Arrow") - [FreightTech (26)](https://blog.metafora.net/tag/freighttech) - [Podcast (23)](https://blog.metafora.net/tag/podcast) - [Technology (17)](https://blog.metafora.net/tag/technology) - [Press Releases (13)](https://blog.metafora.net/tag/press-releases) - [Training & Development (11)](https://blog.metafora.net/tag/training-development) - [Strategy and Innovation (10)](https://blog.metafora.net/tag/strategy-and-innovation) - [Company Culture (9)](https://blog.metafora.net/tag/company-culture) - [Conferences & Events (9)](https://blog.metafora.net/tag/conferences-events) - - - [All Posts](https://blog.metafora.net/all) ## Metafora & JBF Meeting Needs Between Shippers and 3PLs - [Tweet](https://twitter.com/share) Chicago, IL - Jan 31, 2022 - Metafora + JBF Consulting are partnering up to deliver smart TMS solutions across the shipper and 3PL world. Supply chain has never before been such a headline maker.  With uncertainty of estimated delivery dates and production timelines slipping, shippers are seeking more control and predictability, ranging from exclusive contracts with brokers and 3PL’s to integration of these functions into their companies.  With such a complex organization, selecting a shipper TMS has evolved and become more nuanced. JBF Consulting’s laser-focused methodology to select, implement, and supplement TMS’s for shippers is now complemented by Metafora to support the brokerage and asset arms of vertically integrated clients.   Brad Forester, managing partner and founder of [JBF Consulting](https://jbf-consulting.com/) says, “With the recent surge in private fleet shippers looking to maximize utilization and find margin - many are implementing strategies to become for-hire carriers, and in some cases building in-house brokerage capabilities. This unique area of shipper-operator overlap presents distinct vendor selection and system design challenges that will stress even the biggest global consultancies. Working together, JBF Consulting and Metafora can provide an unmatched capability to this market in a highly synergistic way.” Peter Rentschler, CEO of [Metafora](https://metafora.net/) adds, “Brad and the team at JBF Consulting have built a world class supply chain consultancy that perfectly compliments our experience working with the top transportation and logistics providers. Their intimate knowledge of TMS implementations and freight best practices are second to none. This is a partnership where 1+1=3.” As shippers creep into the logistics services space, there is now a TMS selection solution for them.  For more information on this topic, [check out this episode of The Extra Mile Podcast by Metafora](https://blog.metafora.net/what-does-it-mean-to-be-a-shipper-of-choice-with-brad-forester). **About Metafora** Metafora, previously "CarrierDirect", is a business consulting and software development firm that exclusively serves the transportation, logistics, and supply chain space. Metafora partners with carriers, shippers, and freight tech vendors to help them optimize their business and build software to fuel their growth. [Metafora+](https://metafora.net/partners/) is their partnership network for the thinkers, the leaders, the innovators in the logistics space. **About JBF Consulting** Since 2003, [JBF Consulting](https://jbf-consulting.com/) has been helping shippers of all sizes, across many industries, select, implement, and squeeze as much value as possible out of their logistics systems. Their leadership team has over 70 years of logistics and TMS implementation experience. Because they operate in a niche — they are not all things to all people — Their team members have a very specialized skill set: logistics operations experience + transportation technology + communication and problem-solving skills + a bunch of other cool stuff.   [Read this press release on prnewswire.com here](https://www.prnewswire.com/news-releases/jbf-consulting-and-metafora-partner-up-to-meet-the-needs-of-the-blurring-line-between-shippers-and-3pls-301471651.html). ![Metafora](https://blog.metafora.net/hubfs/Metafora%20Logo%20Square%20for%20Social%20Profile.png) ###### Metafora Metafora is the leading consulting & software development firm for transportation, logistics, and supply chain businesses. Metafora partners with carriers, shippers, and freight tech vendors to help you optimize your business and build software to fuel their growth. Welcome to the new way forward. Welcome to Metafora. 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[Mike Rude](https://blog.metafora.net/author/mike-rude) May 14, 2026 12:59:15 PM ## [\[Press release\] RWI Logistics Announces Strategic Engagement with Metafora to Enhance Capacity Capabilities and Drive Industry Leadership ](https://blog.metafora.net/rwi-logistics-announces-strategic-engagement-with-metafora) Phoenix, AZ — 5/20/2024— RWI Logistics, a leading cold chain-oriented logistics solutions provider, today... [Metafora](https://blog.metafora.net/author/metafora) May 21, 2024 2:51:18 PM [![MF_Logo_Only_1575+4167_RGB](https://blog.metafora.net/hs-fs/hubfs/MF_Logo_Only_1575+4167_RGB.png?width=570&height=177&name=MF_Logo_Only_1575+4167_RGB.png "MF_Logo_Only_1575+4167_RGB")](https://carrierdirect.com/) Metafora is a management consulting and software development firm focused on supply chain, transportation, and logistics. Let's see how far your business can go. [Terms | Privacy Policy](https://carrierdirect.com/policies/)   Let's connect on social! © All Rights Reserved 2022